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VIP Upgrades: Creating a Premium Spectator Experience

Annie Thelen • September 12, 2024

If you’ve got special guests coming to your event, you’ll want to give them the best experience possible. While there are plenty of ways to elevate a VIP’s time at your facility, seating can be one of the most crucial.


They’re sure to remember their visit if they’re given the best seats in the house. How can you do that, though? How can you make sure you’re giving your premium spectators the kind of experience that they’re expecting?

How to Create a VIP Experience

Red VISION Platform chairs with armrests on a wide format premier platform in standard grey.

The best way to create a VIP experience is to upgrade and install multiple types of seats in one venue. Instead of choosing one type of chair for the whole facility, you can blend two or more different types together to create a premium section of the facility.


Say that you’re installing the Excel Seat Module (ESM) in a school gymnasium. Pretty standard installation, right? But you also want a premium area for alumni to be seated comfortably for the events. You can choose to install a POLARIS Multi-Purpose Seat section, complete with backrest and armrests. Now you have a completely upgraded section for your important guests, while keeping the design of the seating coherent and aesthetically pleasing.


You can even choose to simply add the ComfoBack Automatic Backrest System to a section of your ESM or Contour Seat Module (CSM) seating. This is an easy upgrade that fits your budget while still creating an elevated space for guests. The backrest will give them better comfort while still being as easy to use as the ESM or CSM. The best part? The ComfoBack is fully automatic, saving your staff time and labor.


Both VISION Platform Chair and AURA Stadium Chair can also be upgraded by adding upholstered back and seat pan onserts. These onserts are stylish and comfortable, making them perfect for any setting. Like adding the ComfoBack, this is an easy - and visible! - way to create an elevated section for VIP visitors to your facility. 

There are Endless Premium Possibilities

There are plenty of ways to get creative with your spectator seating to give your important guests an experience to remember. Mix AURA and VISION chairs for your stadium, or the POLARIS with bench seating modules. These examples create an elevated area that special guests can enjoy comfortably.


Creating a VIP section will bring your venue up to a new level and allow your elevated guests to have a premium experience. Whatever special guests you have coming to your facility, they’ll be able to relax and enjoy the event with a premium upgraded section. You may even feel more comfortable charging an additional fee for these seats, so you can put the funds towards more uses for your facility.


At Interkal, we’re here to help you create the best seating experience possible for all spectators, whether they’re VIP or standard. There are tons of opportunities to bring a premium experience to your seating, and we’re ready to help you do it.

Excel Seat Modules in red and white, to spell out the high school name on the telescopic bleacher system when open or closed.

Using Color to Level Up Your Venue

By Annie Thelen • October 3, 2024
There’s nothing quite like a well-designed space for your spectators to enjoy when they attend your event. With the right look, your spectators will be treated to a memorable venue and be excited to come back to your facility. Color is one way to customize your telescopic bleachers and spectator seating for your venue. Using either a single color or multiple, there are plenty of ways to get creative with your space and create something truly special for your spectators.
Blue EXCEL Seat Modules on a telescopic system with VISION Platform Seating above, on a fixed platform.

Maximizing Comfort with Bench Seating

By Annie Thelen • August 22, 2024
You’re probably not thinking about benches when thinking about the most comfortable seat you’ve ever sat on. And it’s true! Bench seating is not likely to feel as though you’re sitting on a fluffy cloud. However, that doesn’t mean you have to accept discomfort. With Interkal’s options for benches, comfort is already built in. Using intuitive engineering and design, benches don’t have to be a downside when guests come to your venue. They can keep your spectators just as comfortable when they take a seat at your event.
A view of the Brother Rice Warrior Stadium from homeplate, showing a wide view of black AURA Slat Stadium chairs for seating.

Optimizing Comfort with Seating Design

By Annie Thelen • August 1, 2024
The first - and arguably, most important - aspect of any seating is comfort. If the chairs are more uncomfortable than just standing would be, then there’s no point in them being there. Spectator seating design focuses on all kinds of aspects, from durability to longevity. But even with all these considerations, comfort remains a top priority. Interkal is proud to be at the forefront of the latest technology to make spectator seating as great as it can be.
A closeup shot of orange AURA Slat Stadium chairs outdoors, at a baseball stadium.

Creating Memorable Experiences with the Right Chair

By Annie Thelen • July 11, 2024
What do you want your guests to experience when they visit your facility? Excitement, joy, awe? There are plenty of factors that contribute to the overall experience that your visitors will have when they take their seats. From the design of the space to the event they’ll watch, there are tons of ways to cater to your audience to make them come back. But to make an event truly memorable, everything needs to be just right. Even the smallest factors need to be taken into consideration to create something truly memorable for your spectators. And that includes the chair they’ll be seated on for their visit.
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